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LVC PR AND THE ACE PROGRAM


The ACE Program

The ACE Program helps to link you with journalists who are consistently looking for sources to comment on market-specific issues, breaking news, trends and much more.

Following a step-by-step process, the team at Larkin/Volpatt communications works hand-in-hand with you to successfully create and implement an Expert PR campaign and position you as a leader. This campaign will assist in driving awareness through placements and quotations in articles that relate to your industry. Here is how it works:

STEP 1 - Expertise Analysis - The team at Larkin/Volpatt communications works with you to help identify the experts in your organization and uncover specific opportunities for expert positioning.

STEP 2 - Market Analysis - We take a careful look at existing and upcoming market trends, discuss them with the experts in your organization and then craft this into expert insights. This process is repeated multiple times throughout the year and during periods of breaking news to help ensure that you are always ahead of the curve.

STEP 3 - Profile Development - Using the PR Newswire ProfNet database, Larkin/Volpatt communications develops profiles for the experts in your organization. These are made available to thousands of reporters constantly on the lookout for experts to comment on the latest breaking news.

STEP 4 - Query Review - Each day, the team from Larkin/Volpatt communications reviews hundreds of queries sent by journalists. Our team sorts through each of the queries and identifies those that are most relevant to your position.

STEP 5 - Weekly Alert - Each week we review the latest breaking news and proactively alert reporters to experts who can comment on timely and newsworthy topics. These leads are submitted to 2,000 news organizations via PR Newswire and by email via segmented lists to hundreds of reporters.

STEP 6 - Follow Up - We handle everything from query review to making editorial contact, meeting scheduling and post-interview follow-up. This is where the rubber meets the road, we begin to see placements in timely articles and your customers begin to see you as an expert.