Public Relations · Est. 2003

The publicity firm for innovators.

"When you hire Larkin/Volpatt, you get Larkin and Volpatt."

Who We Are → Our Services
20+
Years Telling Stories
100s
Founders Helped
3
NY · SF · Berlin
About Us
— 01

The PR firm for innovators and seasoned entrepreneurs.

Founded in 2003, Larkin/Volpatt Communications is an integrated marketing communications and public relations firm that focuses on helping innovators, startup technology companies and seasoned entrepreneurs define their message and tell their story to key media targets and customers.

Over the years we have worked with hundreds of startup founders and entrepreneurs. We speak your language and get to know your world — in essence we become a core part of your team.

— Our Motto —
When you hire Larkin/Volpatt, you get Larkin and Volpatt.
— What We Believe —

We have remained committed to this core philosophy through the years. You can always expect to work side by side with the founders of the agency — no hand-offs, no junior teams running your account in the background.

We believe in deep partnership over transactional work, in strategic messaging over noise, and in showing up as part of your team rather than a vendor. You need to work with seasoned experts who are truly strategic, understand the global startup and entrepreneurial ecosystem, and love being in the trenches to get the job done.

Kate Larkin

Kate Larkin

Account Supervisor · Co-Founder & Partner

Kate brings global key accounts management with Fortune 500 companies in marketing, technology and the Internet. With specific expertise in advertising, research, strategic planning, technology development and implementation, her background spans industry categories such as publishing, airlines, and the dot-com sector.

Kate is an international marketing and technology professional with expertise in the development of integrated communications program strategies. She has a proven record in account management, brand building, new business development, event management, and product development/marketing for both the trade and consumer industries. She is a strong strategic and creative thinker who has produced successful sales efforts, advertising, public relations, research, promotions, and direct marketing programs. One of Kate's strengths is her ability, based on instinct and experience, to translate client objectives into dynamic solutions.

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Michael Volpatt

Michael Volpatt

Account Planner · Co-Founder & Partner

Michael brings 12 years of agency and client experience to the firm. He has played a crucial role in the development of consumer and business-to-business brand and marketing strategies for clients including Microsoft, Oddcast, Adaptec, Nortel Networks, Apple Computer, Fertile Hope, Conversagent, Arkadium, Bob Evans Farms and many others.

His work has helped companies and non-profit organizations frame their competition, better understand the markets they operate in and develop key messaging platforms that serve to differentiate and resonate with their target audiences. Most importantly Michael is an expert at marketing and PR implementation. Michael's clients have been featured in numerous print publications including the Wall Street Journal, Chicago Tribune, Fortune, Inc., InTouch, PC Magazine, AdAge, AdWeek and multiple trade journals. You can also see and hear these clients on both local and national television and radio stations — FOX News Live, CNN, Cybershake (ABC Radio) and many others.

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What We Do
— 02

Services that move the needle.

i.

Media & Analyst Outreach

From press release creation to proactive and reactive pitch development we are experts in getting your word out. Our intense focus on messaging allows us to frame your story in the announcements and pitches that we create. While knowing a reporter is a foot in the door, having the right story to tell enables us to hit a home run.

ii.

Messaging Development

Is your message Different, Defensible, Disruptive and Direct? At the onset, we help our clients frame their ideas to ensure they are telling the right story for their target audience, be it customers or partners. We also pair messaging development with competitive analysis to make sure our clients are differentiating themselves in the marketplace.

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iii.

Competitive Analysis

Understanding the competition plays an important role in all of our planning. From the overall messaging down to the media and analysts that are talking about the competition we dig deep and get smart about your competitors.

iv.

Speakers Bureau

LVC has secured speaking slots for many of our clients at key industry conferences on panels, keynotes and as industry experts. To name drop a few: SXSW, ad:tech, TechCrunch Disrupt and more… we are here to get you out there.

v.

News Bureau

Keeping on top of the competition, what's new in your marketplace and trending topics allows us to proactively and reactively generate new ideas to be constantly creative in our outreach.

vi.

LVConnect

We are not only PR people, but also Super Connectors who know other Super Connectors. Whether it is potential partners, customers, investors or advisors, Kate and Michael are always on the lookout for ways to make you more successful.

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The Framework
— 03

Different. Defensible. Disruptive. Direct.

D.

Different

What makes you better than the competition — researched, verified, and ownable.

D.

Defensible

Can you hold this position over time? Patents, first-mover advantage, share, efficiency.

D.

Disruptive

Where are you shifting behavior, changing a category, or rewriting daily life?

D.

Direct

No flowery marketing speak. Editors and customers are immune to hyperbole.

Read the Full Framework →
More Than PR
— 04

LVConnect — the super-connector network.

We are not only PR people, but also Super Connectors who know other Super Connectors.
A Super Connector knows people who know people — and intuitively knows when an introduction should be made. Partners, customers, investors, advisors. Kate and Michael are always on the lookout for ways to make your business more successful.
Case in Point — i.

A chance meeting at 30,000 feet.

Michael is on a plane and meets an executive at a high-end glasses design firm. The exec shares his challenge around the luxury pricing of his product and how their customer is looking for ways to protect the investment.

Bungee Lost+Found, one of Larkin/Volpatt's clients, is a unique technology that lets you anonymously mark your property and link it to your cell phone and email. If found, Bungee facilitates a real-time text conversation between you and the finder.

After arriving at SFO, Michael connects the glasses exec and the CEO of Bungee. The two meet, discuss licensing options and move into the design phase.

"Larkin/Volpatt has been with us from the beginning. Their efforts have stretched far beyond the media. When they see an opportunity for us an intro is made. Michael and Kate are more than just a vendor, they are our partners."
Jessica Rovello President & Founder, Arkadium
Case in Point — ii.

Startup competition, meet enterprise giveaway.

YouNoodle hires LVC to publicize their unique startup competition platform. Publishers Clearing House (PCH), an LVC client, is moving aggressively in the digital space and is famous for their giveaways.

Knowing that PCH is interested in innovation, Kate suggests a YouNoodle startup competition that harnesses the APIs and first-party data PCH is recognized for. An introduction is made, a meeting proves fruitful and a proposal is on its way.

"Kate and Michael didn't just work on getting us exposure in the media — they've opened up their virtual Rolodex and put us in touch with potential partners and customers. They are more than just a boutique PR firm, but true partners in the ongoing success of our business."
Torsten Kolind Co-Founder & CEO, YouNoodle
Our Clients
— 05

See what our clients have to say.

Michael and Kate were an absolute pleasure to work with. They went above and beyond to help get our digital media division on the map as a real "player" and I always felt that they were part of my internal team. They really cared about the success of our business. I would highly recommend them.
Jessica Kleiman
VP, Global Communications · Pelaton Interactive (formerly Hearst Magazines)
A chance meeting turned into the opportunity of a lifetime. LVC quickly ramped up on our product and pitched a story to the broadcast media that launched Bungee Tags into the national sphere and translated into $1M in earned media value and thousands of dollars of sales.
Bryan Davis
Founder & President · Bungee Lost+Found
Kate and Michael under promise and over deliver. They are creative and smart about their approach and have a deep understanding of how to shape a message and get it out there.
Adi Sideman
CEO & Founder · YouNow
I've had the pleasure of working with Kate and Michael for several years. I routinely look for their counsel and trust their judgment. They have been instrumental in helping our SMB team gain awareness and traction in the media.
Andrea Faville
Head of Corporate Communications, NY · YouTube
Tech & Digital Media
Consumer & Lifestyle
Health & Science
Startups & Ecosystem
Get In Touch
— 06

Thanks for looking. We'd love to hear from you.

We want to hear from you and discuss how we can help your organization accomplish all of its communications and marketing goals.

Email
hello@larkinvolpatt.com
Telephone
212.352.9583
Offices
New York
East Coast
San Francisco
West Coast
Berlin
Europe