Let the Four D’s Jumpstart Your Marketing With a Well Informed Messaging and Digital Keyword Strategy

Messaging is one of your company's most critical assets in the digital age. How you tell your story should always incorporate the 4 D’s of messaging. These help to define what makes your product DIFFERENT, how you DEFEND that differentiation, what is DISRUPTIVE about your offering and how you communicate in the most DIRECT way possible.

Larkin/Volpatt communications and Crispin Digital have partnered to help businesses develop an overall messaging platform and conduct an analysis of the competitive media landscape. Together, the two companies are offering a new service that provides you with a competitive media review and a digital keyword analysis that are both used to drive overall messaging development. This insightful offering will get right to the heart of the 4 D’s.

Get in touch with us today to learn more.

 

Here are the details on what we are offering:

Competitive Media Analysis — A full review of the media landscape for up to 5 competitors. Our team scours the web, reviews competitors’ sites, and provides you with documentation that outlines all of the press (for the last year) that your competitors have secured. You’ll also have insight into and contact information for the reporters that are writing about the space. The result gives you a focused view into how the media is talking about the marketplace and the tools you need to communicate with the editorial community.

Digital Keywords for Search — Most company’s websites describe their offerings and services yet neglect to answer the early questions that customers ask when searching for products and services. These questions and search terms often help to identify why your company would be the best to meet their needs. Our team will work with you to develop a “Gold Keyword” list by auditing your site and your competitors. This audit will help us understand what people are typing into Google as it relates to you and the competition and when you should be showing show up at the top of search results. Across SEO (the messaging that needs to be in your website), Paid Media (like AdWords and other forms of on-line advertising) and Social Media (Facebook, Twitter, LinkedIn, etc.) our team will be able to determine the best keywords that need to be used in places where your audiences are gathering. This valuable list will also be used to inform overall messaging development.

Key Messaging Framework — Using the insights gained from the Competitive Media Analysis and the Digital Keyword research, our team works with you to optimize and develop a messaging framework. You can use this framework to inform media outreach, marketing documentation, sales proposals, investor presentations, content across your own digital footprint, and much more.

With more than 100+ engagements under our belts, both teams are well versed in what it takes to help companies refine their messaging and tell a more powerful story that results in greater digital visibility, leads and sales.

Timing from start to completion of work is 3 to 4 weeks. Deeper analysis of the competitive landscape and Digital Keyword strategy is also available for an additional cost.

Get in touch with us today to learn more.

Messaging Development brought to you by Larkin/Volpatt and Crispin Digital